INSIDE EYVA
INSIDE EYVA
INSIDE EYVA
INSIDE EYVA
A bi-weekly read on what’s shaping beauty, personal care and wellness – and what it actually means.
A bi-weekly read on what’s shaping beauty, personal care and wellness – and what it actually means.
A bi-weekly read on what’s shaping beauty, personal care and wellness – and what it actually means.
A bi-weekly read on what’s shaping beauty, personal care and wellness – and what it actually means.
Built for product & marketing teams.
Curated. Bi-weekly.
Built for product & marketing teams.
Curated. Bi-weekly.
/ VALUE
/ VALUE
Inside Eyva decodes emerging beauty trends through consumer signals, market shifts and category dynamics. Not just what’s happening, but what it means.
Inside Eyva connects emerging developments with thoughtful analysis. We break down trends, assess momentum and highlight what’s really driving change. Not just what’s happening, but what it means.
Inside Eyva decodes emerging beauty trends through consumer signals, market shifts and category dynamics. Not just what’s happening, but what it means.
We break down trends, signals and market shifts to better understand where the beauty industry is moving next.
skincare
skincare
make up
make up
fragrance
fragrance
hair care
hair care
body care
body care
supplements
supplements
/ NEWSLETTER STRUCTURE
/ NEWSLETTER
STRUCTURE
What each edition includes
What each edition includes

Topic of the Week
The development, shift or category gaining the most momentum right now, backed by data and market context.

Topic of the Week
The development, shift or category gaining the most momentum right now, backed by data and market context.

Industry Signals
Regulatory updates, ingredient developments and industry movements that could impact brands, products and positioning.

Industry Signals
Regulatory updates, ingredient developments and industry movements that could impact brands, products and positioning.

Deep Dive
A closer look at emerging consumer behaviors, TikTok signals, viral product patterns and category dynamics.

Deep Dive
A closer look at emerging consumer behaviors, TikTok signals, viral product patterns and category dynamics.

From Our Side
Exclusive access to webinars, reports, new analyses and selected insights from the Eyva team.

From Our Side
Exclusive access to webinars, reports, new analyses and selected insights from the Eyva team.
/ WHAT YOU CAN EXPECT
/ WHAT YOU CAN
EXPECT
Inside Eyva explores the trends, signals and market shifts shaping beauty, personal care and wellness, with bi-weekly insights backed by data, analysis and industry context.
Inside Eyva connects emerging developments with thoughtful analysis. We break down trends, assess momentum and highlight what’s really driving change. Not just what’s happening, but what it means.
Inside Eyva explores the trends, signals and market shifts shaping beauty, personal care and wellness, with bi-weekly insights backed by data, analysis and industry context.

Data-driven analysis
Data-driven analysis
Clear interpretation of trends
Clear interpretation of trends
Early signals of market shifts
Early signals of market shifts
Structured, easy-to-scan content
Structured, easy-to-scan content
Delivered bi-weekly.
Delivered bi-weekly.










