INSIDE EYVA

INSIDE EYVA

INSIDE EYVA

INSIDE EYVA

 A bi-weekly read on what’s shaping beauty, personal care and wellness – and what it actually means.

 A bi-weekly read on what’s shaping beauty, personal care and wellness – and what it actually means.

 A bi-weekly read on what’s shaping beauty, personal care and wellness – and what it actually means.

 A bi-weekly read on what’s shaping beauty, personal care and wellness – and what it actually means.

  • man wearing grey t-shirt standing in front of man sitting on chair
  • man wearing grey t-shirt standing in front of man sitting on chair
  • man wearing grey t-shirt standing in front of man sitting on chair
  • man wearing grey t-shirt standing in front of man sitting on chair
  • man wearing grey t-shirt standing in front of man sitting on chair
  • man wearing grey t-shirt standing in front of man sitting on chair
  • man wearing grey t-shirt standing in front of man sitting on chair
  • man wearing grey t-shirt standing in front of man sitting on chair
  • man wearing grey t-shirt standing in front of man sitting on chair

Built for product & marketing teams.
Curated. Bi-weekly.

Built for product & marketing teams.
Curated. Bi-weekly.

/ VALUE

/ VALUE


Inside Eyva decodes emerging beauty trends through consumer signals, market shifts and category dynamics. Not just what’s happening, but what it means.

Inside Eyva connects emerging developments with thoughtful analysis. We break down trends, assess momentum and highlight what’s really driving change. Not just what’s happening, but what it means.


Inside Eyva decodes emerging beauty trends through consumer signals, market shifts and category dynamics. Not just what’s happening, but what it means.

We break down trends, signals and market shifts to better understand where the beauty industry is moving next.

skincare

skincare

make up

make up

fragrance

fragrance

hair care

hair care

body care

body care

supplements

supplements

/ NEWSLETTER STRUCTURE

/ NEWSLETTER

STRUCTURE

What each edition includes

What each edition includes

Topic of the Week

The development, shift or category gaining the most momentum right now, backed by data and market context.

Topic of the Week

The development, shift or category gaining the most momentum right now, backed by data and market context.

Industry Signals

Regulatory updates, ingredient developments and industry movements that could impact brands, products and positioning.

Industry Signals

Regulatory updates, ingredient developments and industry movements that could impact brands, products and positioning.

Deep Dive

A closer look at emerging consumer behaviors, TikTok signals, viral product patterns and category dynamics.

Deep Dive

A closer look at emerging consumer behaviors, TikTok signals, viral product patterns and category dynamics.

From Our Side

Exclusive access to webinars, reports, new analyses and selected insights from the Eyva team.

From Our Side

Exclusive access to webinars, reports, new analyses and selected insights from the Eyva team.

/ WHAT YOU CAN EXPECT

/ WHAT YOU CAN

EXPECT


Inside Eyva explores the trends, signals and market shifts shaping beauty, personal care and wellness, with bi-weekly insights backed by data, analysis and industry context.

Inside Eyva connects emerging developments with thoughtful analysis. We break down trends, assess momentum and highlight what’s really driving change. Not just what’s happening, but what it means.


Inside Eyva explores the trends, signals and market shifts shaping beauty, personal care and wellness, with bi-weekly insights backed by data, analysis and industry context.

Data-driven analysis

Data-driven analysis

Clear interpretation of trends

Clear interpretation of trends

Early signals of market shifts

Early signals of market shifts

Structured, easy-to-scan content

Structured, easy-to-scan content

Delivered bi-weekly.

Delivered bi-weekly.

Stay close to what matters.

Get curated insights delivered to your inbox every two weeks.

bi-Weekly. Curated. No noise.

@2026 EYVA

Stay close to what matters.

Get curated insights delivered to your inbox every week.

bi-Weekly. Curated. No noise.

@2026 EYVA

Stay close to what matters.

Get curated insights delivered to your inbox every week.

bi-Weekly. Curated. No noise.

@2026 EYVA

@2026 EYVA